US EditionComing price cuts at McDonald’s may signal a broader fast food price war
McDonald's targets budget-conscious customers by offering eight meal bundles with 15% savings on combo prices to counteract declining visits from low-income consumers.
- McDonald’s is reducing prices on combo meals to attract customers deterred by rising costs, starting Sept. 8.
- Extra Value Meals will cost 15% less than individual item prices, with select meals priced at $8 and $5 in most areas.
- McDonald’s has experienced a decline in visits from lower-income customers, causing challenges for sales growth, according to the company.
- CEO Chris Kempczinski noted that higher prices are affecting customer perceptions of value negatively.
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McDonald’s Expands Value Menu, Heating Up Fast-Food Competition
News Analysis McDonald’s is intensifying the price competition in the fast-food industry by reintroducing the Extra Value meals, which bundle an entrée with fries and drinks. Value meals typically sell at a discount compared to the total price of the three items when sold separately, appealing to price-sensitive customers. At the same time, value meals help McDonald’s raise the “ticket” per customer, as some takeaway customers may skip the fries…
·New York, United States
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Total News Sources58
Leaning Left11Leaning Right5Center33Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 22%
C 67%
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