US EditionHome of Philadelphia 76ers, Flyers lands naming rights deal with Xfinity Mobile
- On May 6, 2025, Comcast Spectacor and HBSE revealed that the South Philadelphia venue, home to the Philadelphia Flyers and 76ers, will adopt the name Xfinity Mobile Arena starting September 1, 2025.
- The renaming follows Wells Fargo's decision last year not to renew its naming rights deal, which reportedly paid $1.4 million annually since 1994, and Comcast's growing focus on its mobile business.
- Opened in 1996 and recently refurbished with a $400 million upgrade in 2024, the arena welcomes more than 220 events annually and attracts around 2.5 million visitors each year. The partnership with Xfinity Mobile, beginning in September 2025, encompasses naming rights, extensive branding, hospitality services, and enhanced digital features throughout the venue.
- Comcast executives emphasized that the competitive nature of Philadelphia fans aligns well with the Xfinity Mobile brand, with the partnership extending until the conclusion of the 2030-2031 NBA and NHL seasons and new signage scheduled for installation on September 2, 2025.
- The renaming marks a milestone in Comcast and HBSE's joint arena venture, which plans a new venue by 2031-32, signaling sustained investment in Philadelphia's sports and entertainment landscape.
12 Articles
12 Articles
Wells Fargo Center no more: Home of Philadelphia 76ers, Flyers gets a new name
PHILADELPHIA (AP) — The home of the Philadelphia Flyers and the 76ers has a new name. The arena will be renamed Xfinity Mobile Arena, effective Sept. 1 and running through the 2030-2031 season. Banking giant Wells Fargo announced last year that it would not renew its deal with building owner and operator Comcast Spectacor — the parent company of the Flyers — when it expires in August. Financial terms were not announced. Wells Fargo paid a report…
New naming rights deal will take Flyers, 76ers’ arena through the end of its existence
Wells Fargo Arena has been renamed Xfinity Mobile Arena in a deal that will run through the 2030-31 NBA and NHL seasons. The venue in the South Philly Sports Complex will be replaced ahead of the 2031-32 seasons by a new arena developed by Harris Blitzer Sports & Entertainment. Comcast Spectacor will retain the naming rights to the new arena.
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