Comcast, IOC reach multi-billion dollar agreement on Olympic Broadcast Rights
- Comcast and the International Olympic Committee have formed a multi-billion dollar agreement for Olympic Broadcast Rights until 2036.
- The deal includes broadcasting rights for the 2034 Winter Olympics in Salt Lake City and the 2036 Summer Olympics in an undisclosed city.
- The IOC described this agreement as groundbreaking, enhancing Comcast's role as a strategic partner with innovative initiatives.
- Comcast emphasizes its commitment to delivering expanded coverage of the Olympic Games through its platforms, including Peacock.
114 Articles
114 Articles
NBC's Olympic coverage set to expand through new 2036 agreement
The Olympics will stay on NBC. A new agreement between the International Olympic Committee and Comcast NBCUniversal will extend a media rights agreement until 2036. The agreement covers the games, new initiatives, and projects, including elevating NBCUniversal from a media rights holder to a strategic partner. The partnership aims to optimize coverage for the digital era, offering content on linear, streaming, and digital platforms.The new contr…
NBC and IOC sign $3 bil Olympic media rights deal through 2036 including Salt Lake City Winter Games
The IOC has signed a $3 billion deal with its long-time United States broadcast partner NBC for the 2034 Salt Lake City Olympics and the 2036 Summer Games. The International Olympic Committee said in a statement Thursday the agreement elevates Comcast NBCUniversal to being a strategic partner instead of just…
NBC Makes Decision On Its Future With The Olympics
One Sport Removed From 2028 Los Angeles Olympics (1:28) NBC will remain the broadcasting home of the Olympics for at least another decade.On Thursday, Comcast NBCUniversal and the International Olympic Committee announced a $3 billion deal to extend its partnership through 2036. The new contract, which goes into effect immediately, adds four more years to their preexisting $7.75 billion media rights agreement.Along with broadcasting Olympic even…
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