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Collaboration Dickies Harley-Davidson: Built to Outlast Collection and Marketing Strategy
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Dickies Harley-Davidson Dickies and Harley-Davidson present a new capsule focused on durability and industrial style. The collaboration responds to a branding strategy based on identity, community and legacy. Harley-Davidson expands his apparel business with alliances that connect with new audiences. Dickies Harley-Davidson’s brand collaboration returns with Built to Outlast, a limited edition capsule that combines two universes with deep roots …
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