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Bad Bunny Doesn’t Need the NFL as Much as the NFL Needs Him
Bad Bunny's selection highlights his record 19.8 billion Spotify streams in 2025 and Grammy win amid debate over cultural identity and immigration at NFL's marquee event.
- This Sunday, Bad Bunny will headline the Super Bowl 60 halftime show at Levi's Stadium in Santa Clara, with the set expected between 7 and 7:30 p.m. CT alongside Green Day, Teddy Swims, LaRussell, Charlie Puth, Brandi Carlile and Coco Jones.
- Following his Album of the Year win this year, the NFL tapped Bad Bunny because of his critical acclaim, though his selection is complicated by his criticism of U.S. Immigration and Customs Enforcement and refusal of mainland U.S. shows.
- Streaming and sales figures show his reach: he drew 19.8 billion Spotify streams in 2025, has upwards of 100 billion career total streams, 123.4 million equivalent album sales as of Feb. 1, plus six Grammys and many Latin/industry honors.
- For the NFL and the artist, the collaboration should prove profitable, but critics including President Donald Trump have questioned the lineup, despite past halftime acts boosting sales and streams.
- By performing almost exclusively in Spanish, Bad Bunny spotlights representation and language debates in U.S. mainstream culture and connects to a Spanish-speaking diaspora of nearly 600 million.
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At least half of the NFL players disagree that Puerto Rican Bad Bunny is the mid-time star of the Super Bowl LX, the end of which will be played on Sunday, February 8 at the Levi’s Stadium in Santa Clara, California.
One News Page+2 Reposted by 2 other sources
Eric Dickerson Doubles Down On Bad Bunny Criticism, Calls NFL ‘Corrupt’
Eric Dickerson is NOT backing down from his Bad Bunny stance -- and now he’s dragging the NFL into the fire! The Hall of Fame running back tells TMZ Sports he's doubling down on the opposition to the global superstar's headlining of Sunday's…
‘It’s me doing something that I love:’ What iconic music star has planned for Super Bowl
Bad Bunny offered a rare glimpse into his mindset and creative vision ahead of the Super Bowl LX halftime show during a press conference Wednesday with Apple Music hosts Zane Lowe and Ebro Darden.
·Cleveland, United States
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Coverage Details
Total News Sources63
Leaning Left7Leaning Right7Center18Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 22%
C 56%
R 22%
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