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Cola wars heating up: ITC steps in the ring with “Coconut Cola” to rival Coke and Pepsi
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Cola wars heating up: ITC steps in the ring with “Coconut Cola” to rival Coke and Pepsi
Kolkata: A new chapter has been introduced in the hot and expanding cola market of India. ITC has launched a sugar-free coconut cola under the brand name B Natural, which will be the fourth player in the market after Coca-Cola, Pepsi and Campa. However, compared to the first three, it is a premium beverage and aimed at health-conscious consumers. It is called “B Natural” and is sugar free and is clearly aimed at the rapidly growing diet cola seg…
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