Coke and Pepsi are rolling out QR codes linked to ingredient info
- On Tuesday, the American Beverage Association announced that major soda companies, including The Coca-Cola Company, Keurig Dr Pepper and PepsiCo, will add QR codes to packaging linking to ingredient information.
- Driven by a desire for transparency, the initiative responds to shifting consumer behavior as 63% of Americans using nutrition apps trust data from those tools as much as information from brands themselves.
- Consumers scanning QR codes can access GoodToKnowFacts, a website featuring definitions and regulatory authorization for more than 140 ingredients from the Food and Drug Administration and European Food Safety Authority.
- Dr. Dariush Mozaffarian, director of the Food Is Medicine Institute at Tufts University, cautioned that some government reviews are "outdated," noting the site excludes newer studies raising ingredient concerns.
- This rollout coincides with Secretary of Health and Human Services Robert F. Kennedy Jr. moving to curb sweetened drinks as part of the Trump administration's broader push for food transparency and reduced industry self-regulation.
32 Articles
32 Articles
Leading American Beverage Companies Go MAHA
The American Beverage Association announced that it will launch a platform to provide transparency to consumers. The platform allows individuals to scan QR codes and connect to a database providing consumers with information about ingredients in the product. The platform, called Good to Know, “contains no industry research, no industry positions and no industry recommendations — only the published findings of the world’s leading independent food…
Coca-Cola, Pepsi products to include QR codes with more detailed ingredient information on the can
Coca-Cola, Pepsi and Dr Pepper products will include QR codes with more detailed nutrition information on the cans and bottles. The American Beverage Association trade group is linking customers to a database of ingredients.
America’s biggest beverage companies take a step in MAHA’s direction * WorldNetDaily * by Ireland Owens, Daily Caller News Foundation
Source link Several top American beverage companies announced Monday an online platform aiming to “empower consumers” with transparent information about their drinks’ ingredients. The digital platform lets U.S. consumers scan product QR codes included on beverage cans and bottles and connect to GoodtoKnowFacts.org, an online database from the American Beverage Association that “provides factual, non-industry information
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