Coinbase's Marketing Strategy Shaping Crypto Market Outlook

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Coinbase's Marketing Strategy Shaping Crypto Market Outlook

Coinbase Global (COIN) shares are experiencing a pullback after a significant surge last week following the crypto exchange’s announcement of its first quarterly profit in two years. The recent success of Coinbase can be attributed to its unique marketing strategy and the growing interest in cryptocurrencies. During an interview at the NBA All-Star Weekend, Coinbase Chief Marketing Officer Kate Rouch shed light on the role of marketing in the co…