Coco di Mama bets on meal deals as it launches in Tesco

Coco di Mama bets on meal deals as it launches in Tesco

Coco di Mama has announced the launch of a range of freshly made Italian sourdough sandwiches in Tesco’s premium meal deal as it bets on the grocery market. The launch follows a “hugely successful” debut year in retail with its range in Sainsbury’s’ £5.50 meal deal. “Capital-light, fast-growing channels,” are the focus of the brand at the moment, says managing director Jim Atwood. “We [have] confidence that there’s something in that brand, the p…