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Cocktail bars are now competing on feel, not just flavor, and it is reshaping what gets ordered
Cocktail bars are now focusing on texture, not just flavor, to compete and reshape customer preferences this year.
Techniques like foams, fat-washed spirits, and clarified milk punches have become central features in cocktails rather than mere garnishes.
According to Bacardi's Cocktail Trends Report, 76% of drinkers want memorable, heightened experiences at bars.
Texture-Forward cocktails with multiple layers, including fat-washing and milk clarification, have become a major trend and are expected at serious bars.