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Cocktail bars are now competing on feel, not just flavor, and it is reshaping what gets ordered

  • Cocktail bars are now focusing on texture, not just flavor, to compete and reshape customer preferences this year.
  • Techniques like foams, fat-washed spirits, and clarified milk punches have become central features in cocktails rather than mere garnishes.
  • According to Bacardi's Cocktail Trends Report, 76% of drinkers want memorable, heightened experiences at bars.
  • Texture-Forward cocktails with multiple layers, including fat-washing and milk clarification, have become a major trend and are expected at serious bars.
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Cocktail bars are now competing on feel, not just flavor, and it is reshaping what gets ordered

Cocktail bars are competing on a new battleground this year: texture. A drink that feels different from the first sip to the last, with a ... Read moreThe post Cocktail bars are now competing on feel, not just flavor, and…

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Marietta Daily Journal broke the news in Georgia, United States on Friday, July 3, 2026.
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