Inside The Cult-Like Grocery Store That Charges $16 For Smoothies And Conquered Hollywood

Inside The Cult-Like Grocery Store That Charges $16 For Smoothies And Conquered Hollywood

The line outside Erewhon's newest location stretches down the block, filled with customers willing to wait hours just to step inside. Some come for the $16 smoothies, others for the $40 sea moss gel, but all participate in a cultural phenomenon that transcends ordinary grocery shopping. What began in 1966 as a tiny basement health food store founded by Japanese macrobiotic pioneers has morphed into perhaps the most influential grocery experience…

Cockroach violation shuts down Erewhon’s luxury tonic bar in Santa Monica

Erewhon, the luxury grocery chain famed for $20 smoothies, faced a setback when its Santa Monica tonic bar was shuttered for a cockroach infestation on April 8.  The tonic bar at Erewhon’s Santa Monica location, 2800 Wilshire Blvd., known for crafting Hailey Bieber and Sabrina Carpenter smoothies, was closed after inspectors from the Los Angeles County Department of Public Health found two live nymph German cockroaches and one dead cockroach in …