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Coca-Cola Revitalizes Neighborhood Bars
Summary by Efeagro Información Agroalimentaria
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1 Articles
The strategy, called "Somos de bares", is articulated around four pillars and fosters this accompaniment and closeness but also offers a differential proposal, boost to digitization and consumer knowledge and even glass packaging as a lever of value, according to a statement. The first pillar is "closeness and local accompaniment", something that the company sees possible because it has a "great capillarity" in the territory (more than 55 commer…
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