US EditionCoca-Cola rebrands products in Germany amid US image crisis
5 Articles
5 Articles
Hardly any product is considered to be an American Coca-Cola. But the brewer suddenly wants to appear in the advertisement as a particularly German brand. Other consumer goods also advertise with their German locations. Behind the new image is probably calculus.
Deutsche Welle
einnews.comCoca-Cola rebrands products in Germany amid US image crisis
The global reputation of US products is slipping — and this goes for Germany, too. Some companies are turning to unusual strategies in response: Coca-Cola, for instance, is now promoting itself as a "German product."
As the overall reputation of US brands declines, some American companies call for unusual marketing strategies. Coco-Cola, for example, is now promoted as "Made in Germany".
The reputation and popularity of US goods and offers is falling worldwide - also in Germany. One or the other actor comes up with rather strange ideas: So now there is Coca-Cola as "German product".
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