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Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales

Summary by Channel 3000
New York (CNN) — When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top-selling position.

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Gatorade Enlists Kendrick Lamar to Help Keep Its Sports Drink Lead

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

·United States
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abc12/WJRTabc12/WJRT
+2 Reposted by 2 other sources
Center

Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales

On Thursday, BodyArmor announced a “rebirth” of itself, with refreshed packaging, a tweaked logo and its largest-ever advertising campaign.

·Flint, United States
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  • 75% of the sources are Center
75% Center
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abc12/WJRT broke the news in Flint, United States on Thursday, April 17, 2025.
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