Coca Cola Repeats as the Most Popular Brand in and Out of Homes in Spain While Campofrío Returns to the Top 3

In the white-label paradise in which Spain has become, there is an important 'marquist' side that accounts for up to 44% of the expenditure, according to estimates by consultancy Kantar Worldpanel. So, that 1 out of every 5 euros spent on the shopping basket is made in brands of the manufacturer. But, what are the most popular brands, the ones preferred by the Spaniards? Coca Cola repeats one more year as the most chosen by consumers both inside…

Coca-Cola is one more year the most chosen in and out of the home, with a top 3 that complete ElPozo and Campofrío. Puleva and White Chicken, new additions to the top 10.

Coca-Cola is crowned one more year as the most chosen brand by the Spaniards, according to the 2025 edition of Kantar Worldpanel’s Brand Footprint, the ranking of the consumer brands most often bought in Spain and in the world, where ElPozo and Campofrío complete the podium this year. Specifically, the brand of refreshing drinks has obtained a total of 125.2 million contacts with the consumer, more than any other brand, followed by ElPozo, with …