Coca-Cola Gets New Look that Makes It Even "More Coca-Cola"

Coca-Cola's New Global Identity Is Dangerously Close to the Most Toxic Brand in the World

"Love that they just leaned into the fact that soda is the new cigarettes..."

Coca-Cola unveils new global look, rolls out across 200+ markets

Coca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The refreshed system emphasizes core visual assets like the ribbon and script. Coca-Cola Zero Sugar receives a distinct design treatment within this framework. New tools support internal teams and agencies in maintaining this unified brand experience.

Coca-Cola gets new look that makes it even "more Coca-Cola"

I talked to Coca-Cola and agency JKR about how they approached amplifying the iconic brand.

Coca‑Cola Sharpens Its Visual Identity

The Coca‑Cola Company launched a new global visual identity system, rolling out across Latin America, Europe, the Middle East and Asia. Built on the...

Coca-Cola Unveils a New Global Brand Identity – PRINT Magazine

The 140-year-old Coca-Cola brand is getting a refresh. Today, a bold new identity launches for one of the most recognized and iconic brands in the world. The reason behind the new visual identity system? To ensure greater brand consistency across 200+ markets. A major emphasis of this refresh is the Coca-Cola ribbon, one of the brand’s most recognizable assets, first introduced in 1969. According to Logo Archive, the ribbon was created to unify …

Coca-Cola Unveils Newly Refreshed Global Visual Identity System

Coca-Cola isn't reinventing the wheel—it’s just turning up the volume on what already works. The beverage giant is rolling out a massive global visual identity refresh designed to amplify its most iconic, century-old brand assets. The post Coca-Cola Unveils Newly Refreshed Global Visual Identity System appeared first on DIELINE.