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Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

Summary by Variety
Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of […]

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VarietyVariety
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Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of […]

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Monday, April 6, 2026.
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