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Broad-Based Coalition Forms to Champion and Steward BC’s Beautiful Outdoors

The coalition brings together organizations representing over 2,000 businesses and groups to support B.C.'s outdoor economy and reduce pressure on parks and trails.

  • On Wednesday, the B.C. Parks Foundation launched the Outdoor Sector Coalition in Kamloops, uniting over 2,000 businesses, associations, local governments, and volunteer organizations to support the province's outdoor economy and stewardship.
  • Outdoor recreation in British Columbia generates $17 billion annually, contributing $4.8 billion in direct value and $3.2 billion in wages during 2023, with 79% of British Columbians participating regularly in outdoor activities.
  • Louise Pedersen, executive director of the Outdoor Recreation Council, says her 130-plus member organizations face infrastructure backlogs and volunteer burnout, which the Coalition aims to address with a stronger united voice.
  • Rick Brant, CEO of the Indigenous Sport, Physical Activity & Recreation Council, joined the initiative believing that working together will expand opportunities for Indigenous peoples and support guardianship of their territories.
  • Nature engagement reduces global healthcare budgets by $6 trillion USD, with 92% of studies showing health improvements and 98% demonstrating mental health benefits, according to the Parks Foundation research.
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13 Articles

Globe NewswireGlobe Newswire
+3 Reposted by 3 other sources
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Broad-based coalition forms to champion and steward BC’s beautiful outdoors

Kamloops, BC, May 20, 2026 (GLOBE NEWSWIRE) -- Organizations representing over 2,000 businesses, associations, local governments, recreation and...

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Terrace Standard broke the news in Terrace, Canada on Wednesday, May 20, 2026.
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