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Diageo CEO Looks to Reset with $1bn Cost-Cutting Plan

Lewis is expected to outline pricing changes, disposals and new investment as Diageo seeks to recover after weaker sales and a dividend cut.

  • On Thursday, CEO Dave Lewis announced a $1 billion cost-cutting plan over three years to revive Diageo, sending shares up more than 7%.
  • Weak sales in North America, Diageo's largest market, drove the downturn, with net sales falling 3% to 19.6 billion dollars over the past year.
  • Restructuring efforts will cost around 1.2 billion dollars, with savings derived from operations and supply chain optimization under Lewis's direction.
  • The company cut its dividend to 50 cents per share, a move analysts described as expected for an incoming CEO with a mandate to stabilize the business.
  • Lewis, nicknamed "Drastic Dave" for his cost-cutting history, forecasts flat annual sales for fiscal 2027 while focusing investment on Guinness and ready-to-drink canned cocktails.
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CNBC broke the news in Englewood Cliffs, United States on Wednesday, August 5, 2026.
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