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CMOs stretch static budgets further, with downsides for agencies: report

Summary by marketingdive.com

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

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Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

2 days ago

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marketingdive.com broke the news in 2 days ago on Monday, May 12, 2025.

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