Cloudbeds’ 2026 State of Independent Hotels Report Reveals Tightening Margins, Shifting Traveler Behavior, and Rising OTA Dominance

Independent hotels hit by weaker demand & OTA pressure

Cloudbeds report shows independent hotels face softer rates, rising OTA reliance and stark regional splits, with Asia Pacific hit hardest.

Cloudbeds Shares Findings From Its 2026 State of Independent Hotels Report

SAN DIEGO, California—Cloudbeds released the findings from its 2026 State of Independent Hotels Report. Compiled from 90 million bookings spanning tens of thousands of properties in 180 countries, the report delivers a quantitative view of 2025 performance across global independent hotel markets. The central finding is one of accelerating divergence. Across key performance metrics, independent hotels lost ground relative to OTAs in 2025. The dat…

Cloudbeds’ 2026 State of Independent Hotels Report

Cloudbeds’ 2026 State of Independent Hotels Report Reveals Tightening Margins, Shifting Traveler Behavior, and Rising OTA Dominance

Cloudbeds Report Shows Independent Hotels Face Mounting OTA Dependence and Margin Pressure

Independent hotels worldwide faced increasing pressure from online travel agencies and softening demand in 2025, according to new industry data. Cloudbeds’ 2026 State of Independent Hotels Report, compiled from 90 million bookings across tens of thousands of properties in 180 countries, shows a widening performance gap between independent operators and OTAs across key metrics. The report reveals global occupancy for independent hotels slipped 0.…

Cloudbeds’ 2026 State of Independent Hotels Report Reveals Tightening Margins, Shifting Traveler Behavior, and Rising OTA Dominance

The report analyzed 90 million bookings across 180 countries, showing independent hotels lost ground to OTAs in 2025 with global RevPAR down 5.4%.