Cleary: "Maybe more is more": How established tours trump LIV Golf
Summary by Golf Australia
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Cleary: "Maybe more is more": How established tours trump LIV Golf
Despite a motherlode of publicity in the popular, social and anti-social media - not to mention an estimated $US5 billion in seed money from Saudi Arabia - LIV Golf's TV ratings reflect that it hasn't shaken its "exhibition" tag, reckons Matt Cleary (and LIV Golf insiders).
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