Claire’s Revamps Iconic Piercing Experience

Claire’s revamps iconic piercing experience

The retailer is rolling out updated training, store displays, earrings and more as part of broader upgrades to its store service.

Claire's overhauls ear piercing experience for Gen Alpha

The updates will roll around across 900 Claire's locations this year.

Claire’s Overhauls Its Piercing Stations

The program is part of the moderate-priced girls jewelry chain’s “reset,” which also involves store and marketing changes.

CLAIRE'S REIMAGINES PIERCING EXPERIENCE FOR A NEW GENERATION

/PRNewswire/ -- For nearly five decades, getting your ears pierced at Claire's has been a rite of passage. With more than 131 million piercings to date,...

Claire’s Intensifies Focus On Piercing As Part Of Store Overhaul

Claires has reimagined its core piercing business to reflect modern girls with everything from upgraded training for associates to elevated in-store experiences.