US EditionSanta Monica City Council approves public alcohol ordinance
- The Santa Monica City Council approved on Tuesday an ordinance designating the Third Street Promenade between Wilshire and Broadway as an Outdoor Entertainment Zone allowing public alcohol consumption.
- The approval comes amid efforts to rejuvenate the Third Street Promenade, an area that has experienced a decline in pedestrian activity by over one-third since 2019, alongside a rise in vacant storefronts reaching as high as 35%.
- Under the ordinance, adults 21 and older can purchase drinks from participating businesses and consume them in approved non-glass, non-metal containers while wearing wristbands, with sales permitted daily from 8 a.m. To 2 a.m., although exact hours are still being finalized.
- Business owner John Alle expressed doubts that the proposal will encourage the large portion of residents who currently feel unsafe to return to the promenade, emphasizing concerns about crime’s impact on local businesses. Meanwhile, Mayor Lana Negrete urged patience with the plan and remains optimistic that it will help draw more visitors to the area.
- The city plans to monitor the program’s impact and review results after six months, aiming to boost foot traffic and support local businesses despite some mixed community feelings and worries about crime and homelessness.
20 Articles
20 Articles
Santa Monica approves public drinking proposal to turn Third Street Promenade into entertainment zone
In an effort to help businesses bounce back from the pandemic, Santa Monica's City Council approved a motion Tuesday to convert its Third Street Promenade into an entertainment zone by allowing public drinking with beverages from participating businesses.
Santa Monica approves entertainment zone with public drinking
The city of Santa Monica has passed a motion that will turn its 3rd Street Promenade area into an "entertainment zone," allowing adults aged 21 and over to consume alcohol as they walk outdoors. The city council voted to approve the ordinance during a meeting on Wednesday that went long into the night. The Promenade area has been experiencing an economic slowdown traced to the COVID pandemic, and was compounded by the recent wildfires. Global Di…
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