Published 5 days ago • loading... • Updated 4 days ago

Cision's 2025 State of the Media Report Reveals a Tipping Point for Trust, Technology, and PR-Journalist Partnerships

On May 7, 2025, in Chicago, Cision published the latest edition of its long-running State of the Media study, which gathered insights from over 3,000 journalists representing 19 countries worldwide.
Building on over 15 years of expertise, the report highlights distinct regional trends within the Americas, Europe, the Middle East and Africa, as well as the Asia-Pacific region, amid a media landscape undergoing global transformation.
It emphasizes key trends such as AI disruption, shifting audience behavior, the importance of precise, tailored PR outreach, and the continued value of press releases.
Notably, 86% of journalists will reject irrelevant pitches, 72% rely on press releases, 85% prefer email introductions even without a story, and over half use generative AI despite concerns about factual errors.
The report provides PR professionals with tactical guidance and a roadmap to adapt regionally while focusing on precision, empathy, and building trusted media relationships in a fragmented digital landscape.

Insights by Ground AI

Does this summary seem wrong?

15 Articles

All

Left

Center

Right

Farm Talk Newspaper

+12 Reposted by 12 other sources

Center

Cision's 2025 State of the Media Report Reveals a Tipping Point for Trust, Technology, and PR-Journalist Partnerships

16th Annual Report Tracks Global Media Trends Across AI, Social Media, Pitching Best Practices, and the Evolving Role of PR

5 days ago·Parsons, United States

Read Full Article

themedialeader.com

The challenges of journalism in the AI era, according to the State of the Media 2025 study - The Media Leader

Cision's new State of the Media 2025 report highlights the challenges facing journalism in 2024, between changing audience behaviour, breakthroughs in artificial intelligence, and increased demand for reliability, relevance and authenticity in media relations. Cision's 2025 report on the state of the media, conducted with more than 3,000 journalists in 19 countries, provides a clear overview of the expectations of information professionals in th…

4 days ago

Read Full Article

Mittelstand Cafe

State of the Media Report 2025 of Cision identifies turning point in trust, technology and partnerships with PR journalists - Mittelstand Cafe

The 16th annual report observes global media trends in AI, social media, pitching methods and the change in the role of PR Cision, the world's leading consumer and media intelligence provider, today published its 16th annual State of the Media Report – an industry-leading survey among more than 3,000 journalists in 19 global markets.

5 days ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year