Cinnabon is trying to avoid extinction with the help of TikTok and ice cream

Cinnabon is trying to avoid extinction with the help of TikTok and ice cream

By Jordan Valinsky, CNN New York (CNN) — Cinnabon is facing an existential threat as it turns 40: How does a chain that’s become synonymous with the food court evolve when fewer malls are being built? GoTo Foods, Cinnabon’s parent company, isn’t looking too far for a solution. Next month, Cinnabon is opening a first-of-its-kind location with sister brand Carvel that mashes up Cinnabon’s hot and gooey cinnamon rolls with Carvel’s ice creams for a…

GoTo Foods debuts Cinnabon Swirl dual-branded concept

Rather than simple co-branding, Cinnabon Swirl will have its own rewards program, indicating the possibility of an independent brand identity.

GoTo Foods unveils first original brand - Cinnabon Swirl

GoTo Foods is set to launch its first original concept, the Cinnabon Swirl, merging Cinnabon flavours with Carvel's Original Soft Serve.The post GoTo Foods unveils first original brand – Cinnabon Swirl appeared first on Verdict Food Service.

Cinnabon opens store with Carvel - ABC Columbia

(CNN)– Cinnabon is turning 40, and it is hoping for a rejuvenation among consumers. The mall food court staple is teaming up with Carvel and opening a new location which will serve up desserts featuring cinnamon rolls and ice cream. The menu includes the “Bonini”, a cinnamon roll warmed in a panini press and filled with ice cream, the “Cinnabon swirl sundae”, and ice cream sandwiches. The first “Cinnabon swirl” opens in May in Oregon with anothe…

GoToFoods’ Cinnabon Swirl opens next month

The portfolio company’s new Cinnabon-Carvel mashup concept opens its first location next month in Hillsboro, Ore.