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Chris Hansen Snags Advertisements for His True Crime Streaming Platform That Will Play Before Every Single Primetime Screening

Chris Hansen is using preshow spots to drive theater audiences to TruBlu while he weighs legal options over A24’s portrayal of his sting work.

  • Former To Catch a Predator host Chris Hansen purchased advertisements for his streaming network TruBlu to run before every theatrical screening of A24's upcoming film Primetime, starring Robert Pattinson as Hansen.
  • Primetime, starring Robert Pattinson as Hansen, is based on Luke Dittrich's 2007 Esquire article "Tonight on Dateline, This Man Will Die," which examines the suicide of Texas District Attorney Bill Conradt following a sting operation.
  • Hansen declined an advance screening after refusing to sign an NDA, claiming A24's lawyers wanted him to "sign away my rights to my name, image, and brand." Sources disputed this, stating he was asked to sign a standard NDA to protect the studio's intellectual property.
  • TruBlu President Shawn Rech stated the ads reach viewers unfamiliar with Hansen's hundreds of new episodes, adding that "the cases are crazier than ever" on the network.
  • The four-week ad campaign launches with Primetime's September 25 theatrical release, with TruBlu representatives indicating they may renew the spot if the film performs well at the box office.
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TMZ broke the news in Burbank, United States on Tuesday, August 25, 2026.
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