Bournvita Maker Acts After Notice as FSSAI Steps up Crackdown on Misleading Claims
- The Food Safety and Standards Authority of India took action against Mondelez India Foods for misleading health and nutrient-comparison claims related to Bournvita, resulting in Mondelez withdrawing these claims and advertisements from e-commerce platforms to comply with the regulator's directions.
- Amway India removed '100% Pure' claims from its coconut oil packaging and promotional materials and discontinued the term 'Energy Drink' on its XS beverage range after FSSAI identified these as misleading claims.
- FSSAI extended its enforcement campaign to other companies like Juza Foods and Sapiens Labs, which withdrew misleading claims on baby food and nutritional supplements, and led to online platforms delisting products flagged for misleading trade names.
- FSSAI's enforcement campaign aims to prevent misleading food advertisements and labeling to ensure truthful consumer information, emphasizing accurate information especially concerning children's nutrition, without banning the actual products.
11 Articles
11 Articles
FSSAI Action on Bournvita: Removes misleading health claims
The Food Safety and Standards Authority of India (FSSAI) has taken action against Mondelez India Foods, the maker of Bournvita, over health and nutrient-comparison claims associated with the popular children’s beverage. Following a notice from the food regulator, Mondelez withdrew the flagged claims and related advertisements from e-commerce platforms and submitted a compliance response. The development comes amid intensified regulatory scrutiny…
Bournvita Manufacturer, Amway, Other Food Brands Withdraw 'Misleading' Health Claims
FSSAI has repeatedly stressed that food labels and advertisements should not exaggerate benefits or create a misleading impression about a product's nutritional value or health effects.
FSSAI crackdown: Food companies withdraw ‘100%’ and health claims after notices
India's food regulator FSSAI has taken action against several major food business operators. Companies like Amway India and Juza Foods have removed misleading claims from their products. These corrective actions follow notices issued over regulatory violations and consumer safety concerns. FSSAI's enforcement drive targets false advertisements and labelling discrepancies across the industry. Many businesses are now revising packaging and withdra…
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