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Chongqing Observer | “Chinamaxxing” Goes Global: Three Lessons for Chongqing’s Tourism Strategy
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Chongqing Observer | “Chinamaxxing” Goes Global: Three Lessons for Chongqing’s Tourism Strategy
Chongqing - From sipping hot water and wearing a cheongsam to practicing Baduanjin and rubbing walnuts - following the viral success of "City or Not City" and "China Travel" (which racked up over 28 billion views), a new buzzword is taking over global social media in 2026: "Chinamaxxing." Related hashtags, including #becomingchinese and #veryChinese, have collectively surpassed 4 billion views since 2025. A foreign tourist records with a Chines…
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