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Chocolatier hooks Valentine’s shoppers with chocolate sardines
Bixby Chocolate's sardine-shaped chocolates honor Rockland’s sardine-canning past and have seen tremendous sales growth ahead of Valentine's Day, founder Kate McAleer said.
- Updated Feb 13, 2026, Bixby Chocolate, the Rockland chocolatier, sells bean-to-bar sardine-shaped chocolates online, honoring local history.
- Bixby Chocolate created the sardine-shaped confections to honor Rockland's sardine-canning heritage, packaging them in colorful vintage-style tins as a novel gift for Valentine's Day shoppers.
- Sales are outpacing production at Bixby, as the bean-to-bar chocolate 'fish' fly off shelves and are playfully made without bones.
- Shop visits and online orders have risen, and Bixby says `THIS REAL HOMAGE TO ROCKLAND HISTORY HAS JUST TAKEN OFF LIKE CRAZY.`
- Amid the Valentine's run-up, shoppers say the sardines' whimsy boosts interest, and the company urged buyers to visit Bixby Chocolate to snag a tin before Valentine's Day.
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Chocolatier hooks Valentine’s shoppers with chocolate sardines
The chocolatier designed the chocolate sardines to honor his town's past, when the coastal community was home to several sardine canneries
·Oklahoma City, United States
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