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Asda Relaunches Nostalgic Chocolate Bar 30 Years After High Court Battle
The relaunch taps nostalgia as Asda says 84% of shoppers are more open to own-brand snack swaps than five years ago.
- On Monday, August 17, Asda officially relaunched Puffin bars nationwide, priced at £1 for 8 bars. The biscuits return after nearly 30 years absent from shelves.
- In 1997, McVitie's sued Asda in the High Court, claiming Puffin bars infringed its Penguin trademark. The judge allowed the Puffin name but forced packaging redesign; Asda eventually discontinued the product.
- Research from Asda shows 84% of Brits are more open to trying own-brand snacks than five years ago, with 88% finding an equivalent that tastes as good as the original feels like 'a proper big win.'
- Social media users celebrated the return, with one user saying, "Happy they are back." Others expressed concern, with one noting: "It's not real chocolate so I won't be buying."
- Retailers are increasingly reviving discontinued products; M&S recently returned four iconic retro chocolate bars. Asda announced on social media: "Long before Caterpillar Gate, there was Bird Gate.
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Coverage Details
Total News Sources18
Leaning Left1Leaning Right0Center16Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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