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Chloe Elisabeth Wilson on 'Rytual' and its development for TV

Summary by RUSSH
When Chloe Elisabeth Wilson sits down to write, she’s drawn to the strange, spiralling places obsession and belief can take us. That impulse sparked Rytual, her debut novel that asks: What if your favourite cult beauty brand… was actually a cult?Inspired by her time working in the social media inbox of a real Australian skincare brand, Rytual satirises the theatre of wellness and self-optimisation. “While I love beauty and wellness cultures unir…
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Chloe Elisabeth Wilson on 'Rytual' and its development for TV

When Chloe Elisabeth Wilson sits down to write, she’s drawn to the strange, spiralling places obsession and belief can take us. That impulse sparked Rytual, her debut novel that asks: What if your favourite cult beauty brand… was actually a cult?Inspired by her time working in the social media inbox of a real Australian skincare brand, Rytual satirises the theatre of wellness and self-optimisation. “While I love beauty and wellness cultures unir…

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RUSSH broke the news in on Thursday, August 7, 2025.
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