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Chipotle Drops a 'Big A** Bag' to Make Group Dining a Bigger Deal

The limited-edition bag supports a $10-per-person Family Meals deal and enters weekly giveaways for 2,000 U.S. Rewards members.

Summary by Adweek
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.

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BOSTON – With food inflation in the U.S., Chipotle Mexican Grill is doubling its bet on family-sized meals – and drawing a giant bag for all customers who buy the promotion. The action of the fast food network Tex-Mex aims to encourage the purchase of meals that can feed four to six people. According to Chipotle, the meal comes out for less than $10 per person, and is ready for withdrawal in up to 10 minutes.

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Marketing Dive broke the news on Tuesday, October 13, 2026.
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