XPENG Appoints Korea Managing Director, Confirms Plans to Enter South Korean Market
Lee Man-sik will oversee sales, service and partnerships as XPENG prepares to expand into one of Asia’s most sophisticated automotive markets.
- On Monday, XPeng Inc. announced the appointment of Lee Man-sik as Managing Director of XPENG Motors Korea, effective December 1, 2026, marking the company's planned entry into the South Korean automotive market.
- Lee brings over three decades of automotive experience, having led growth strategies at Volvo Cars Korea; his new remit includes developing sales and service networks to establish XPENG's brand foundation.
- XPENG currently operates across 83 countries, supported by more than 1,200 stores worldwide, and delivered 50,237 vehicles in October 2026, a 22% increase from September and a new monthly record.
- Regarding the local market, Lee noted, "Korean customers hold exceptionally high expectations for automobiles and are remarkably open to new technology," emphasizing his goal of building customer trust.
- Overseas deliveries surged 166% year-on-year to 13,326 units as XPENG deepens its international footprint, positioning the company to deploy "Physical AI" technology to reshape future mobility globally.
36 Articles
36 Articles
XPENG Appoints Korea Managing Director, Confirms Plans to Enter South Korean Market
XPENG today announced the appointment of Lee Man-sik, a 30-year automotive industry veteran with a proven track record in sales and commercial operations, as Managing Director of XPENG Motors Korea, effective December 1, 2026.The appointment marks XPENG's planned entry into…
Chinese electric vehicle company XPENG announced on the 3rd that it has appointed Lee Man-sik, former Head of Communications and Commercial (Executive Director) at Volvo Cars Korea, as the CEO of its Korean subsidiary, XPENG Motors Korea. The new CEO began his career in automotive engineering and has accumulated experience across the entire automotive business, including sales, marketing, product strategy, brand communications, dealer network de…
(Seoul = Yonhap News) Reporter Kim Yun-gu = Chinese electric vehicle manufacturer XPENG has appointed a representative for its Korean subsidiary and is launching a full-scale entry into the domestic market.
A sense of crisis is mounting within the domestic automotive industry as Chinese electric vehicle (EV) manufacturers enter the market one after another. Starting with BYD last year, followed by Zike this year, and with Xpeng now launching full-scale offensives in Korea, concerns are rising that the home market could be ceded to China. Xpeng Motors Korea, the Korean subsidiary of the Chinese EV manufacturer Xpeng, announced on the 3rd that it wi…
[Digital Daily Reporter Yoon Seo-yeon] Chinese electric vehicle manufacturer XPENG is accelerating its entry into the Korean market. By appointing Lee Man-sik, former Executive Director of Volvo Car Korea, as the first CEO to lead its domestic operations, the company has set out to establish a solid foundation for its business in earnest. Based on his approximately 23 years of experience at Volvo Korea, the new CEO is set to lead the establishme…
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