Shopping on Temu a ‘high risk’ for consumers, EU finds
- The European Commission announced on July 28, 2025, that Temu's platform carries a high risk of illegal products for consumers in the EU following a mystery shopping exercise.
- This finding follows Temu's October 2024 risk assessment report, which the Commission said relied on general industry data and failed to detail specific marketplace risks.
- The mystery shopping revealed non-compliant products like baby toys and small electronics, while the ongoing probe covers additional issues including addictive design and recommender systems.
- The Commission indicated that there is a significant chance consumers will encounter illegal products on Temu and warned that if the platform is ultimately deemed non-compliant, it could face fines amounting to up to 6% of its global annual revenue.
- Temu faces a consumer protection investigation co-led by EU and national authorities since November 2024, and the Commission continues its probe without imposing a fine as of today.
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39 Articles
Brussels, Belgium.- The EU accused the Temu e-commerce platform on Monday of violating the block's legislation on consumer protection against risks that represent illegal products available for purchase. "The evidence showed that there is a high risk for EU consumers of finding illegal products on the platform," the European Commission pointed out in a preliminary conclusion. The Commission specifically points out the "baby toys" and "small elec…
Those who shop on Temu do not only shop cheaply, but according to the European Commission also with high probability not approved products. Among them are baby toys or electronics.
“High risk of illegal products on Temu” - RetailDetail EU
Chinese online marketplace Temu is not doing enough to tackle the sale of illegal products on its platform, is the preliminary conclusion of an investigation by the European Commission. Baby toys and electronics Temu is violating the European Digital Services Act (DSA), the European Commission said in a press release today: “There is a high risk for consumers in the EU to encounter illegal products on the platform.” Analysis of a mystery shoppin…
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