China's BYD expands Japan sales network to promote brand trust

China's BYD expands Japan sales network to promote brand trust

Chinese electric vehicle maker BYD has struggled to gain traction in Japan, selling just 1,861 vehicles in the domestic stronghold of competitors like Toyota Motor, Honda Motor, and Suzuki Motor in the first seven months of 2025. But awareness of the Chinese brand is steadily increasing, according to sales associate Taisei Ichinose, who works at a BYD dealership in Yokohama, south of Tokyo.…Visit Website