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China, South Korea Tighten Rules on AI-Generated Virtual Personas

Draft rules would require clear labels on virtual personas and bar services that mislead or addict children, while limiting harmful content and misuse of personal data.

  • On Friday, The Cyberspace Administration issued draft regulations to oversee digital humans, requiring clear labeling and banning services that could mislead children or fuel addiction.
  • Following China's five-year policy blueprint issued last month prioritizing aggressive artificial intelligence adoption, these rules fill governance gaps in the digital human sector.
  • Providers must label all content and are prohibited from offering "virtual intimate relationships" to those under 18, while regulations ban creating digital humans using personal information without consent.
  • Virtual humans cannot disseminate content endangering national security or inciting subversion. Service Providers must intervene when users exhibit suicidal tendencies, ensuring alignment with national values.
  • Public comments on the draft remain open until May 6 as Beijing views this governance as a strategic necessity for cyberspace security and the digital economy.
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China moves to regulate digital humans, bans addictive services for children

The proposed rules would require prominent "digital human" labels on all virtual human content and prohibit digital humans from providing "virtual intimate relationships" to those under 18.

·United Kingdom
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ittcnet.org broke the news in on Thursday, January 22, 2026.
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