US EditionGoing Loco for Labubu: Why Adults Can't Stop Buying the Collectible Plush Toy
- Pop Mart's collectible plush toy Labubu, part of The Monsters franchise, became a global adult craze since January 2025 across multiple countries including Ireland and China.
- The surge followed strong celebrity endorsements from BLACKPINK's Lisa and others, plus viral blind box openings popularized on TikTok by collectors like Kevin Duong.
- Labubu toys sell between under 10 yuan in China and 20–30 euros in Europe, often used as keychains and snapped up quickly despite some delivery delays and counterfeit seizures.
- Pop Mart doubled revenue to $1.8 billion in 2024 with profits nearly tripling, and HSBC expects overseas income to more than double in 2025 driven by Labubu 3.0's momentum.
- Despite regulatory concerns targeting sales to children under eight, analysts predict Pop Mart remains insulated due to its main consumers being younger adults valuing affordable exclusivity.
20 Articles
20 Articles
The "Labubus", small mid-monster figurines, are torn apart. Thanks to social networks, they have even become a phenomenon of viral society. - VIDEO - How the "Labubu", these strange figures with rabbit ears and sharp teeth, make a carton? (Culture, media and entertainment).
Labubu dolls land in Hyderabad: Where to buy them, price details
If you’ve spotted a strange little creature with wild hair, wide eyes, and a cheeky grin sitting on someone’s desk, bookshelf, or even hanging from a handbag congratulations, you’ve just met Labubu, the latest collectible craze sweeping through the world and our Hyderabad isn’t spared too. What Exactly Is Labubu? Labubu isn’t your typical soft toy. It’s part of a designer collectible series created by Kasing Lung, a Hong Kong-based artist, in c…
Peludos, from outside teeth and large eyes, the Labubu are invasing social networks with maternal smiles. Like the Sonny Angels, they are collective and surprising: they don't know what to close.
The Labubu figures of the Chinese company Pop Mart trigger a collector boom worldwide. With clever marketing and the concept of the blind box, the brand achieves record profits. But experts doubt the long-term nature of the trend.
Labubus freak me out, says RTE star as she insists toy 'should only be €10'
RTE star Claire Byrne has revealed how the popular Labubu toys ‘freak’ her out as she hammered the cost people shell out for them. The Radio One host discussed the collectable plush toys – also known as “The Monsters” – which has become the latest craze for A-list stars and youngsters. Claire Byrne poses with a Labubu plush toy in the RTE studios Labubus have become a major craze amongst A-list celebrities Household names such as Rihanna, David …
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