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China proposes draft rules on internet platform pricing

Draft rules aim to enhance pricing transparency and fairness for platform operators and merchants, addressing widespread complaints about unfair manipulation, with public feedback open for one month.

  • China proposed draft rules on internet platform pricing, seeking public comment after complaints of unfair or misleading pricing by big platforms.
  • The draft rules aim to encourage price transparency and fairness, requiring platforms and merchants to adhere to pricing regulations and disclose fee changes.
  • Merchants have accused mega platforms of manipulating prices, while consumers have complained of misleading pricing, leading to regulatory action like Alibaba's record $2.75 billion antitrust fine in 2021.
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Bloomberg broke the news in United States on Saturday, August 23, 2025.
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