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China embraces US YouTubers in push to enhance soft power

Summary by KrASIA
US YouTube sensation MrBeast has become the latest internet celebrity to enter China’s competitive social media landscape, fueling growth opportunities for Chinese companies and a government seeking to tap into his vast fan base. China’s internet censors block such global platforms as YouTube and X, so foreigners who establish a presence on Chinese platforms gain access to the country’s 1.1 billion internet users.…Visit Website
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China embraces US YouTubers in push to enhance soft power

US YouTube sensation MrBeast has become the latest internet celebrity to enter China’s competitive social media landscape, fueling growth opportunities for Chinese companies and a government seeking to tap into his vast fan base. China’s internet censors block such global platforms as YouTube and X, so foreigners who establish a presence on Chinese platforms gain access to the country’s 1.1 billion internet users.…Visit Website

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KrASIA broke the news in on Saturday, August 9, 2025.
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