Chery Aims for 'German Feeling' with New UK-Bound Tiggo X SUVs

China automaker boosts R&D in UK

Chinese automaker Chery plans to open a research and development centre in the United Kingdom for passenger vehicles.

Chery aims for 'German feeling' with new UK-bound Tiggo X SUVs

Major product roll-out and new British R&D base for Chinese brand as it puts VW in its sights Chery is priming the next phase in its plan to conquer the British market with four new models, including a new Tiggo X product family and an R&D centre in Bedfordshire. The Chinese brand is marking a full year of UK sales, during which it has sold some 29,000 cars. Although that's behind sibling marques Jaecoo and Omoda (the Jaecoo 7 SUV has alone reco…

Chery wants the German feeling, and is learning it on British roads

Chery, Omoda and Jaecoo took nearly 8 percent of the UK market in July Chery’s three British brands held close to 8 percent of UK registrations in July, up from 3 percent a year earlier, on SMMT figures. The Chery badge alone passed 29,000 cars in its first year, and sister brand Jaecoo’s 7 SUV [...]