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Children's book from 1983 gains new popularity after TikTok video
UNM Press used two print vendors and distributor Simon & Schuster to meet demand after the 1983 title spiked in orders.
- After going viral on TikTok, The Weighty Word Book is experiencing renewed demand, with the 1983 vocabulary-focused title featuring short stories and illustrations by Janice Stevens now restocked by UNM Press.
- Co-Author Elissa Guralnick credited Paul Levitt for keeping the title in print through years of uncertainty, stating, "The book was supposed to be rejected, and it should have died."
- To meet immediate orders, James Ayers, assistant director of UNM Press, contracted with two separate print vendors; one handled larger runs while the other provided rolling shipments.
- The authors noted the recent attention reflects nostalgia among adult readers, while the sequel Weighty Words has also seen increased interest, suggesting the subject matter remains timeless.
- Don Redpath, sales and marketing manager at UNM Press, said the sudden popularity provides a useful model for responding to future social media-driven surges in backlist titles.
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