US EditionUniversal Announces Second “Horror Unleashed” Attraction, This One In Chicago, As Part Of Regional Strategy
- Universal Destinations & Experiences plans to launch its second year-round Universal Horror Unleashed venue in Chicago by 2027. The new attraction will be situated at 700 W. Chicago Avenue, near Bally’s Casino, offering an immersive horror-themed entertainment experience.
- This expansion follows the August 14, 2025, opening of the first Universal Horror Unleashed site in Las Vegas and reflects Universal’s strategy to broaden its reach with innovative concepts.
- The Chicago location will transform a 114,000-square-foot former Chicago Tribune building into a permanent year-round horror-themed venue showcasing immersive storytelling and thrills.
- Universal plans to start construction in early 2026 after design and permits complete, targeting 210 full-time jobs and receiving an Illinois tax credit exceeding $7.2 million.
- Officials estimate the project will generate over $1 billion in economic impact, create hundreds of jobs, and strengthen Chicago’s position as a leading entertainment tourism destination.
17 Articles
17 Articles
Universal announces second horror attraction set for Chicago
Universal Destinations & Experiences, a division of Comcast NBCUniversal, has announced plans to open its second Universal Horror Unleashed location in Chicago. This marks the company's first branded experience in the Midwest and is part of an initiative to expand its brand into new markets with innovative concepts. The new attraction will be located at 700 W. Chicago Avenue, across from Bally’s Casino, transforming a 114,000-square-foot commerc…
Universal Announce Year-Round Horror Experiences in Chicago
Universal Destinations & Experiences announced last week that it will launch year-round horror experiences in Chicago, Illinois. In a press release, Universal Destinations & Experiences stated the second location for its immersive horror entertainment experience, Universal Horror Unleashed, would be Chicago. The new indoor venue will be located on Chicago Avenue at the former Tribune Distribution Center. This is located between the River North a…
Universal Universal has been growing and expanding its theme park business at a dizzying pace in recent times, as the entertainment company has announced plans to open a theme park in the UK, while it has recently opened the doors to its new destination in Orlando. But that will not be all, as plans have been revealed to launch a new location in Horror Unleashed, which will land in Chicago, Illinois. It will be the second location of the Horror …
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