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Cheryl Russell: The ‘invisible hand’ behind OU’s brand
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Cheryl Russell: The ‘invisible hand’ behind OU’s brand
A strategy lies behind every symbol at Oakland University (OU) — the inspirational banners that brighten long treks between classes, the black and gold “I Belong” shirts given as souvenirs to freshmen and, perhaps most ingeniously, the free giveaways at campus welcome events. Cheryl Russell, associate director of enrollment marketing at OU, is one of the many invisible hands shaping brand strategy. Under her trusted guidance, students’ stories a…
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