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Chery says main brand equivalent to Toyota, Lepas to Mazda, Omoda & Jaecoo to BYD, iCaur to Jeep
Summary by Paul Tan's Automotive News
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Chery says main brand equivalent to Toyota, Lepas to Mazda, Omoda & Jaecoo to BYD, iCaur to Jeep
Aside from presenting the product plan for Omoda & Jaecoo, Chery International president Zhang Guibing also clarified the positioning of his company’s various brands, including not just the main marque and O&J but also Lepas and iCaur. The executive moved to answer criticism that the firm had too many brands that lacked clear differentiation. Specifically, Zhang compared his nameplates to those of other established carmakers. No prizes for guess…
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