ChatGPT's Vanished UTM Tags Blur AI Traffic Signals
OpenAI said the issue was a bug, and analysts reported tagged ChatGPT clicks rebounded to 95% to 100% after a fix began rolling out.
4 Articles
4 Articles
ChatGPT's Vanished UTM Tags Blur AI Traffic Signals
A brief GPT-6 change caused ChatGPT to stop appending UTM parameters to links, sending thousands of daily visits into GA4's direct bucket. The bug was fixed within days, but it exposed how fragile AI referral measurement remains. Teams must build more resilient tracking approaches.
The traffic coming from ChatGPT records a significant decrease in the statistics. However, visits are no less numerous. ChatGPT has temporarily stopped adding UTM parameters to some links, which complicates the measurement of the traffic it generates. It is therefore difficult to know where the clicks come from. ChatGPT would have deleted [...]
ChatGPT dropping UTM tags
If your ChatGPT referral traffic seemed to fall sharply in the second week of October, you are not alone, and you probably did not lose those visitors. For about a week, ChatGPT stopped labelling the links it sends people to. Analytics tools could not tell where those visits came from, so they filed them as […] The post ChatGPT dropping UTM tags appeared first on Intelligency Group | Digital Intelligence & Marketing.
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