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OpenAI Brings Ads To ChatGPT As Costs Mount

OpenAI will test labeled ads at the bottom of ChatGPT answers for free and Go users, excluding minors and paid subscribers, aiming to monetize 90% of users.

  • In the coming weeks, OpenAI will test ads at the bottom of ChatGPT answers for logged‑in adult users in the U.S. on free tier and Go tier.
  • With roughly 90% of users on the free tier and only a small percentage of an estimated 800 million weekly active users paying, OpenAI faces an annual burn rate $17 billion and projected losses approximately $14 billion by 2026.
  • The company outlined five ad principles and said users can learn why they see an ad, dismiss it, disable personalization, and OpenAI will not sell user data.
  • OpenAI is betting free users will accept occasional sponsored recommendations, as ads may become interactive, allowing follow‑up questions within chat, soon.
  • Planned infrastructure spending of $1.4 trillion suggests OpenAI is betting on a major generative AI shift amid IPO pressure and rival competition, according to the company.
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Siècle Digital broke the news in on Monday, January 19, 2026.
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