Google Search Ad Visits Out-Earned ChatGPT Ads In U.S.

ChatGPT advertising delivers more than 6 times less value for money than Google Ads

Advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google. This is the finding of a new study by Christian Schulze, associate professor of marketing at Frankfurt School of Finance & Management, and Maximilian Kaiser, assistant professor at Vienna University of Economics and Business (WU Vienna).

ChatGPT Ads Generate Far Less Revenue Per Visit Than Google Search

In bad news for ChatGPT’s ad business, a new study indicates that the company’s ads generate far less revenue per visit than traditional Google Search ads. The report comes by way of researchers at WU Vienna and the Frankfurt School of Finance & Management. In their report, they acknowledge that advertising could be a way for AI companies to continue offering their service for free, but there are inherent challenges with the effectiveness of tho…

Google Search Ad Visits Out-Earned ChatGPT Ads In U.S.

Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.

ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads

At Google's rate of return a ChatGPT ad click is worth about $0.26 to advertisers, while one known account paid $1.72. Can ads cover what a free user costs?