Charli XCX has joined the tech hardware brand as its first global ambassador and shareholder. This isn’t the first time a celebrity has signed up as a stakeholder in a brand, but the commitment signals a need for deeper engagement on all fronts.
Nothing announced that, in addition to Charli xcx having acquired a stake in the company, the British artist is also the first global ambassador of the brand. A first promotional video focused on the battery autonomy of Headphone headphones (a) was released.