US EditionChanel Cruise 2027: Coming Home
Blazy mixed Chanel’s seaside legacy with lightweight, everyday pieces as editors and customers have driven strong demand for the house’s easier luxury.
- On Tuesday, April 28, 2026, Chanel Creative Director Matthieu Blazy presented his debut cruise collection in Biarritz, France, hosting Nicole Kidman, Tilda Swinton, A$AP Rocky, and Sofia Coppola at the Art Deco-style Casino Municipal.
- Gabrielle "Coco" Chanel opened her first couture house in Biarritz in 1915, establishing the foundation for the Chanel style alongside her partner Arthur "Boy" Capel.
- Grounding the show in Chanel's legacy, Blazy opened with a reimagined version of her radical "Little Black Dress" before presenting beachy, whimsical designs including mermaid-inspired gowns and fish-scale paillettes.
- Reflecting on childhood trips to the Pyrenees, Blazy aimed to capture a "moment of great freedom" in the collection, fueling the viral desirability and social media frenzy surrounding his leadership at Chanel.
- Major luxury competitors are taking their 2027 cruise shows to the United States, with brands like Dior and Gucci staging events in New York and Los Angeles, unlike Chanel's French-based debut.
18 Articles
18 Articles
For his first "Cruisière" collection, the brand's new artistic director, Matthieu Blazy, has multiplied the "aquatic" winks.
There are places that are not chosen at random. And in the universe of Chanel, Biarritz is not just a destination: it is an origin. The maison has decided to return to this enclave of the French Basque Country to present its new collection Cruise, in a movement loaded with symbolism that connects directly with the history of Gabrielle Chanel and her aesthetic revolution. And Matthieu Blazy when you present her first Collection Cruise for Chanel …
Matthieu Blazy Debuts His First Chanel Cruise Collection in Biarritz
Photo by Marc Piasecki/Getty ImagesThe 2027 cruise shows have officially commenced, which means the fashion world is embarking on a world tour as top brands present their midseason offerings in some of the globe’s most glamorous locations. Chanel kicked things off (and set the bar high) on April 28 with a show in Biarritz, France. There, Nicole Kidman, Tilda Swinton, A$AP Rocky, and Sofia Coppola sat front row at Le Casino Municipal to take in d…
International stars, great chic, "standing ovation"... Matthieu Blazy, artistic director of the sewing house, presented this Tuesday the collection in the Basque city Karl Lagerfeld was
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